AFL 2001 VB ‘Mark Ricciuto’ Adelaide Crows Poster


Carlton United Breweries (CUB) long-running sponsorship agreement with the Australian Football League (AFL) has been in place for more than a century when in 2012 they extended that sponsorship. The partnership sees both parties encourage responsible drinking through promotion of CUB’s Carlton Draught Substitute brand of non-alcoholic beer at all AFL matches.

CUB, which brews some of Australia’s leading beers and ciders such as Carlton Draught, VB, Crown Lager, Bulmer’s and Strongbow, has previously implemented initiatives with the same aim at AFL stadiums, such as only serving mid-strength beer for night fixtures and encouraging fans to report anti-social crowd behaviour.  AFL chief executive in 2012 Andrew Demetriou said: “This is a significant result for both the AFL and CUB and provides wide ranging benefits for the Australian football industry. This agreement cements the AFL’s relationship with a company that has enjoyed a long and proud history with our game for more than a century.”

Although financial terms of the deal were not released, Demetriou added that “CUB’s commitment to Australian football is underlined by the significant investment and duration of this agreement.”

CUB chief executive Ari Mervis in 2012 also commented: “This is a significant partnership which stretches back over 100 years and I’m proud to be a part of extending that by another decade. Footy is a big part of the Australian culture and we believe our beers play an important part in the recreational lives of many Australian adults.”

CUB also had sports ambassadors that would help promote product. This poster was used as part of that promotion.




This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.

We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.

Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.

Additional information


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