Carlton Draught ‘Footy on the telly’ Poster
$24.00 – $85.00Price range: $24.00 through $85.00
Before 1968 Carlton & United Breweries had a monopoly on beer served across the hotel bar in Victoria. That brand was Carlton Ale. With the entry of Courage Breweries a joint venture between local hoteliers, the British brewer Courage, Barclay & Simonds (it became Courage Ltd in 1970) and the British Tobacco Group put pressure on CUB to rethink their branding. So Carlton Ale was rebranded as Carlton Draught and the beer across the bar was made available as packaged beer.
Made from beer advertising campaign started from the highly awarded Big Ad, to the comedy of Flash Beer, to the debacle of the abortive banned Tingle campaign. There are seven ages of Made From Beer…
1. More Horses/ Metal Thing. This marked the first use of the Made From Beer positioning which featured the brand poking fun at itself and at typical beer ads.
2. Men with Canoes. 2004. (George Patterson & Partners advertising). This time the target was alpha males and office politics.
3. Big Ad. 2005 (George Patterson & Partners advertising). Possibly the most celebrated Australian beer ad of all time and certainly the most awarded. In another reference to other ads, it drew inspiration from the celebrated british Airways face on the hill, only this time with bumbling blokes running about.
4. Flash Beer. 2006. (George Patterson Y&R advertising) A reference this time to the movie Flash Dance and the aspirations of would-be brewer Kevin Cavendish.
5. Sky Troop. 2008. (Clemenger BBDO Melbourne advertising). The target this time was bad half time entertainment at sporting events.
6. Tingle. February 2010. (Clemenger BBDO Melbourne advertising) In a major disaster for the marketing team and agency, senior management pulled the ad because it was mildly smutty before putting it online, then pulling it for a second time.
7. Slow Mo. August 2010. (Clemenger BBDO Melbourne advertising) After the Tingle debacle, the marketing team and creatives at Clemenger BBDO went back to the drawing board and created this effort, celebrating everyday beer drinking characters, complete with all their faults.
Description
This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.
We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.
Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.
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