Carlton Draught Keg Can ‘Pick up’ Poster


Advertising agency Clemenger BBDO Melbourne designed a campaign for the rollout of the Carlton Draught Keg Can which was introduced in July 2013. This poster was part of that campaign.

The Keg Can was designed by Cowan Design for BBDO Melbourne’s campaign and replaced the existing can designs for Carlton Draught. Building on the brand’s well established ‘brewery fresh’ positioning, creative agency Cowan Melbourne  redesigned the Carlton Draught beer can to allow consumers to bring the Aussie pub experience into their own homes.

The project was born out of a desire for the brand team to make the most of recent developments in high volume can embellishment capabilities at Carlton & United Breweries’ (CUB) supplier Amcor.  Cowan was provided with a technical spec sheet and an open creative brief to design the new can. Given the distinctive design, new colour pallet and unique production process, the keg can was originally seen by CUB as more of a limited edition SKU of the popular Australian beer. However as enthusiasm and popularity of the shiny little keg grew it soon became apparent that it was so much more than that. The decision was made to have the Keg Can replace the entire existing line of 375ml Carlton Draught cans and be distributed nation wide.




This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.

We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.

Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.

Additional information


A1, A2, A3


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