Hahn Superdry ‘Are you an Experience Collector’ Series No.9 poster


Hahn brewery was established by Dr Charles “Chuck” Hahn in 1988 at an old factory site in the suburb of Camperdown, Sydney. This was one of the first posters produced as a part of a series.

It was originally a brewer of premium beers, including Hahn Premium and Hahn Premium Light. The 1991 recession resulted in reduced demand, and forced a rethink of this policy. A more mainstream beer called Sydney Bitter was produced, with reasonable success. It has launched two new beers since then: Hahn Super Dry in 2006 and Hahn Super Dry 3.5 in 2009.

In 1993 the brewery was purchased by Australia’s second largest brewer Lion. Chuck was appointed as the Chief Brewer of Lion Co which, at the time, operated eight breweries in Australia and New Zealand and two in China. Production of Hahn beers was moved to the Tooheys brewery in Auburn. Hahn Ice was one of the new brands that came out of Auburn. The Camperdown brewery itself was renamed to the Malt Shovel Brewery in honour of the 1st fleet convict turned Australia’s first brewer, James Squire. To this day, Chuck Hahn still plays a key role in brewing the craft beers at the Malt Shovel Brewery.

In 2015, inspired by Hahn’s own story of four guys taking a risk to follow their passion of brewing better beers, the ‘Experience Collectors’ follows the story of a guy who overcomes personal challenges to gain new experiences, move forward and find personal growth.

The insight behind the campaign from Ogilvy Australia advertising agency was that Hahn’s target audience seeks to actively engage with things they’re passionate about. While they understood Hahn brews high quality beers, they had little understanding of the brand story or the values that drive the brand.

Says Tanya Marler, brand director at Lion: “We are hugely excited and proud of this new Hahn SuperDry campaign. ‘Experience Collectors’ is exactly the kind of thought provoking and inspiring work we aspire to for Hahn SuperDry. It’s one of our flagship brands and we know it will continue to grow and move the beer market forward.”

The creative television commercials sees our hero experience (amongst others) quitting his job, shark diving, falling out of love, shaping his own surfboard, motorbike trekking across Asia and starting his own business. Directed by renowned Australian filmmaker Patrick Hughes and shot in locations across Cape Town, Prague and Vietnam in a whirlwind three week production, the finished product brings to life the idea of taking risks to follow your passions and find personal growth. To match the TVC there were a series of posters to augment the campaign.




This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.

We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.

Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.

Additional information


A1, A2, A3


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