James Boag’s Draught Beer Poster II


 J. Boag & Son was relisted on the Australian Stock Exchange in November 1994. Since listing, J. Boag & Son was appointed as agent by Scottish & Newcastle, the Boston Beer Co. and Carls­berg to represent their brands throughout Aus­tralia.

In 2000, the San Miguel Corporation of the Philippines acquired all the shares of J. Boag & Son and continued to run the business without any major change. However, ownership changed again in November 2007 with the New Zealand based Lion Nathan group taking control. Another change of ownership took place on 21 October 2009 when the Japanese brewer Kirin Holdings Co. Ltd purchased the assets of Lion Nathan. This included Boag’s Brewery which continues to produce its famous brands of beers.

A new campaign promoting Boag’s Draught was launched in late 2009. The  campaign tells the imaginative story of how the pure waters of Tasmania are special, and have the power to make things better. The local community gathers to dunk a wide range of objects into the water and receive improved and somewhat surprising versions in return. This poster was for a follow up campaign that extends the core brand essence.

James Boag’s is one Australia’s oldest breweries. In 1853 Scottish-born James Boag the elder (1822–90) arrived in Launceston. At sixteen, James junior (1854–1919) joined his father at John Fawns’ Cornwall Brewery and began planning the future partnership of James Boag & Son. In 1883 they purchased the up-to-the-minute Esk Brewery on the Esplanade.

Expansion was swift. By 1900 James junior had surpassed the Esk Brewery’s original production by over 7000 percent, established Boags as northern Tasmania’s favourite beer, and bought the neighbouring Cornwall Brewery. A great believer in local investment, he also acquired hotels, land and mining shares. He continued his youthful sporting interests through sponsorship, was a warden of the Launceston Marine Board, and rose to Lieutenant in the Launceston Volunteer Artillery.

Boag’s eldest son, also James Boag (1881–1944), succeeded him in the company. The family’s direct association with the brewery ended in 1976, with the retirement of James’ son, George Boag, though the company of James Boag & Son continues strong.

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This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.

We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.

Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.

Additional information


A1, A2, A3


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