Platinum Blonde ‘Upside Down’ Six Stars Brewery Poster


In 2008 the major breweries, CUB and Lion, came under the same pressure as grocery brands as Woolworths launched its own range of beers to grab a share of the $7 billion market.

The first beer made exclusively for the supermarket chain was a competitor to the successful CUB Pure Blonde, which dominated the fast-growing low-carb beer segment.

Woolworths’ Platinum Blonde aimed to capture as much as 10 per cent of the $420 million low-carb beer market by the end of that summer, signalling its intention to replicate the success of private labels in some grocery areas. Private label or house brands accounted for 20 per cent of grocery sales at that time.

But unlike imported brands such as Sol and Hollandia, Platinum was the first beer to be brewed just for Woolworths in Australia. Woolworths and Coles had increased their combined share in the liquor market from 32 per cent to 52 per cent since 2004.

Platinum was the first product out of Six Star Breweries – the brand name Woolworths gave to the operation. The beers were brewed by Victoria’s Independent Distillers, which produced Kingfisher beer under licence in Australia. this was one of three posters promoting this new beer in 2008.

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This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.

We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.

Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.

Additional information


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