Tooheys Blue Label Poster


Tooheys went on the front foot in the late 1980s and started to innovate, had a few successes and created outstanding new-product records. In 1990, the brewer launched one big brand a year. Tooheys Red, launched in May 1990, captured  an estimated 8% of packaged beer sales in NSW by 1993. Tooheys Blue, which appeared in March 1991, held  7.5% of national beer sales.

Tooheys outflanked CUB when it introduced Tooheys Blue into Victoria in 1991.

A marketing blitz, accompanied by heavy promotion of other products from the Tooheys stable, such as Tooheys Red, enabled Tooheys to race from virtually nil share of the market to almost 20 per cent within a few years.

Tooheys was a sponsor for the 1991 Jeff Fenech vs Azumah Nelson fight  at Caesars Palace in Las Vegas for the Super featherweight division. The fight was fought on the undercard to the  Mike Tyson vs Razor Ruddock rematch. After 12 ferocious rounds the bout was controversially declared a draw with many of the boxing press who were present (as well as Tyson) claiming that Fenech had been robbed of a clear win.



This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.

We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.

Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.

Additional information


A1, A2, A3


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