Tooheys Extra Dry Poster

$24.00$85.00

Tooheys (Longneck) Dry was introduced in 1988. Dry beers were successful in other markets overseas so Tooheys decided to try and create a new beer market segment in Australia.

After its great marketing success in Japan, the term ‘dry beer’ was taken up in North America. The term ‘dry’ refers to a beer which is fully fermented, or fermented for longer in the brewing process so that more of the residual sugars are consumed by the yeast and turned into alcohol. While most beers have very little sugars left in the brew after fermentation, dry beers have even less!

Dry beer is characterised as crisp and refreshing mouth feel. It uses a delicate balance of subtle hops and malt that results in low bitterness and provides an easy drinking experience with mild taste.

Tooheys Extra Dry was sold throughout Australia, though only available in bottles (345ml and 696ml) until late 2005 when it began to be sold on tap. It is the 5th most popular beer in Australia, by volume sold.

In May 2006, Tooheys Extra Dry Platinum, a beer with increased alcohol content of 6.5% (later reduced to 5.2%), was launched, with the first shipment selling out in days. It is sold in 8-packs as opposed to the traditional 6-packs most bottled beers are packaged in.

This poster shows the rejuvenation of the brand with new packaging. Evolving the design of the pack has been a regular event.

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Description

This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.

We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.

Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.

Additional information

Size

A1, A2, A3

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