VB Series Cricket 2005 Poster


Foster’s Australia’s VB (Victoria Bitter beer) has had the naming rights for Australia’s annual one-day cricket series since 2003. Foster’s Australia launched its “VB Boonanza” campaign in conjunction with the commencement of the 2005/2006 summer one- day cricket international series. It was revealed that the prize pool alone was $2.4 million.  While the campaign, which included TVCs, online, sponsorship, Point of Sale and a range of other promotions – was built around “Talking Boony,” a talking figurine about the same size as a can of beer. Talking Boony as a caricature of David Boon, a former Australian cricketer, who was described in the trade press as “an Australian icon, partly for being a great Australian athlete, but mostly for looking like he should be sitting in the stands drinking beer, rather than padding up in the middle… but it was his effort in drinking 52 beers on a Qantas flight between Sydney and London at the beginning of (another) successful Ashes Tour that truly elevated him to icon status”. The figurine contained a microchip and a timer which enabled him to “speak” during the cricket; about an hour before the start of the first match he spoke his first words “Hey, get me a VB, the cricket is about to start” and throughout the cricket he made many other comments to his “fans” – some about cricket, but many about beer (such as “Have you got any nachos? I like nachos. They go well with beer.”)

The Boony campaign was criticised by public health advocates for exploiting Boon’s notoriety as a binge drinker, arguing that such a promotion could only have negative effect on the entrenched drinking culture of cricket clubs. However, the advertising industry applauded – and awarded – the campaign. In May 2006 the advertising agency that created the “Boony” campaign, George Patterson Y&R, won a prestigious Yellow Pencil award at the D&AD Global Awards in London in the new uses of broadcast category for its “innovative” campaign for Foster’s; and in June 2006 they won a Lion at the Cannes International Festival for the Talking Boony promotion. They were equally popular with consumers, with all 200,000 sold and 1900 sold on eBay, with one going for nearly $230 (in 2006).

Not surprisingly, given the positive response from the industry and increased consumer sales, in October 2006 Foster’s Australia announced an extension of the Boony campaign for the 2006/2007 summer cricket series. The season, not only had “Talking Boony”, also had “Talking Beefy,” modelled on former English cricket captain Ian “Beefy” Botham. The figurines were available as a pair with promotional VB cartons, and “The Battle of the Tashes” has been billed as VB’s biggest ever promotion. The season’s 375,000 pairs of figurines, which used infra-red panels to spar with each other this time, were issued with replaceable batteries “in the hope they’ll stay in people’s homes long after the Ashes are over”.

VB continued with innovative campaigns for their sporting sponsorships which this poster was one of them. The last season the brand continued its drift away from using gadgets with the launch of a series of cans celebrating “Hard Earned Moments”. After 20 years Cricket Australia confirmed its relationship with Victoria Bitter had come to an end after two decades in March 2017.




This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.

We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.

Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.

Additional information


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