XXXX Umpire ‘Australians wouldn’t give a XXXX for anything else’ Poster


XXXX was brewed under licence in the UK by InBev Ltd until 2009. It was commonly available in cans in British off licences and sometimes on tap in British pubs. At 3.7% alcohol, the British brewed XXXX was somewhat weaker than most of the Australian variants. Castlemaine XXXX was withdrawn from the UK at the end of June 2009 when InBev’s licensing agreement expired.

But while it was selling in the UK the brand had some of the best advertising slogans “Australians wouldn’t give a Castlemaine XXXX for anything else”: The risque endline, devised by Saatchi & Saatchi’s James Lowther in 1985, characterised the stereotypical Australian mentality and catapulted itself into British consciousness. The campaign was ditched in 1996. BBH won the business in 2002 and has wisely decided to return to the origins of the XXXX campaign.



This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.

We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.

Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.

Additional information


A1, A2, A3


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