Foster’s. ‘A taste of Australia’ USA poster


By the middle of 1984 the Melbourne-based company, Elders IXL, had taken control of CUB, and the spread of Foster’s Lager as an international beer gained momentum. Under new direction the company em­barked on grand schemes of expansion through the purchase in September 1986 of the Courage Breweries in the United Kingdom (subsequently resold), and the Can­adian brewer, Carling O’Keefe Ltd of Toronto, early in 1987.

In 1972 Foster’s beer made it to the USA by sponsoring sports events such as the America’s Cup challenge or sportmen such as John Newcombe, who once said that drank five cans after each tennis match! But Foster’s amazing success is thanks to Paul Hogan.

This poster was used in the USA for their POS outlets.

On 13 November 1990, Carlton & United Breweries became Foster’s Brewing Group Ltd. During 1993 and 1995, the company opened three breweries in China and purchased two breweries in Vietnam followed by a brewery in Samoa in 1998. All of these offshore breweries were sold in 2006.

The greatest change in ownership of an Australian brewery occured in late 2011, when Foster’s Brewing Group Ltd was taken over by the London based international brewing giant SABMiller. An icon in Australia’s brewing history, Foster’s is no longer an Australian owned brand; as also the company which started in 1907, Carlton & United Breweries Pty Ltd, affectionately known for generations simply as CUB.

In March 2012, Coca-Cola Amital purchased the Fiji Brewery from SABMiller, formerly owned by Foster’s Brewing Group. Since then it has changed hands many times which is still ongoing.

The Foster’s global brand has been sold into North America and a separate company in Europe. I still regards Foster’s as Australian so I have included this poster as an Aussie poster.



This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.

We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.

Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.

Additional information


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