Foster’s Wattle Pale Ale Poster

$24.00$85.00

William Manning Foster and his brother, Ralph Rose Foster, built their ultra-modern lager-beer brewery in Rokeby Street, Collingwood, Victoria a few doors north of Victoria Parade where the Victoria Brewery was located. The brothers had arrived from New York in 1887, bringing with them a Mr Sieber, a German-American who had studied brewing in Cologne, Germany. Most of the equipment, which was designed specially for the production of lager beer, and also the icemaking plant, had been imported from the USA. They sold the brewery to in 1889 taking a loss on capital invested. The brewery continued to brew producing mainly bottled beer. The company marketed and expanded by producing new brands to get a wider market and in 1903 one of those brands was Wattle Pale Ale.

On 21 December 1903 The Australian Brewers’ Journal wrote: “WATTLE” BEER.— The Foster Brewing Co. Proprietary Ltd. are now advertising their new brand of bottled beer very extensively in the daily press and otherwise. It’s title, “Wattle” brand, is, needless to remark, a most appropriate one for an Australian-brewed article, and the label, showing a sprig of wattle in all glory of its yellow bloom, is most artistic. Judging by the excellent flavour of “Wattle beer, and the fine condition in which it opens up, a bright future is assured for the brand, and, Mr. Hart the chairman, as well as M. de Bavay, the brewer, and Mr. Dally, the secretary, have every reason to congratulate themselves on placing on the market such a palatable and tasty ale.

This image, as a paper poster, is the reconstruction of a very worn and distressed tin sign used as advertising from the launch in 1903. The beer was discontinued by 1907 when the Foster Brewing Company was amalgamated into Carlton and United Breweries.

 

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Description

This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.

We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.

Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.

Additional information

Size

A1, A2, A3

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