Tooth’s XXX Ale ‘Newtown vs South Sydney Rabbitohs’ Rugby League Poster

$24.00 – $85.00

John Tooth, a native of Kent, England, realised the potential for a brewery in Sydney, and in partnership with his brother-in-law, Charles Newnham, built a brewery in 1835 on a 5-acre block of land at what was then called Blackwattle Creek.

During the early part of the twentieth century the company expanded through the acquisition of many country and city breweries. Most were closed, effectively shutting out competition, but some continued brewing for a few more years. Many of the closed breweries were used as depots.

KB (Kent Brewery) Lager was introduced in 1918 as their first ‘lager beer’. It was after this event that the marketing department embarked on an expansive poster and pub signage campaign that proved extremely popular and ingrained into Sydney culture.

The first pub paintings advertised Tooheys beer, but its rival, Tooth & Co, quickly recognised the value of the paintings for commercial purposes and commissioned the Rousel studios to supply artwork for its hotels in preference to Tooheys. This arrangement continued until 1956. In an article in the Sydney Morning Herald  described how these artworks were produced and why at the time of writing they are highly collectable: “The process began with an artist hand painting a transfer, which was then slid onto the plate of glass and coated with a layer of gum arabic. Finally a frame was added. Each sign took about a week to complete. There were no duplicates. Each one is an original work of art, worth more to a modern collector if the artist has signed it or it can be identified by his style.”

This poster depicts a game of Rugby League between South Sydney Rabbitohs and Newtown. Going by the jumpers this painting was produced circa 1930-1944.

SKU: BP0941 Categories: , , , , , , ,

Description

This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.

We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.

Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.

Additional information

Size

A1, A2, A3

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