Victoria Bitter ‘For Later On’ Poster


Before 1968 Carlton & United Breweries had a monopoly on beer served across the hotel bar in Victoria. That brand was Carlton Ale. With the entry of Courage Breweries a joint venture between local hoteliers, the British brewer Courage, Barclay & Simonds (it became Courage Ltd in 1970) and the British Tobacco Group put pressure on CUB to rethink their branding. So Carlton Ale was rebranded as Carlton Draught and the beer across the bar was made available as packaged beer.

As for the packaged beer they revamped all of their brands like Melbourne Bitter, Crown Lager, Abbots Lager, Victoria Bitter and Foster’s Lager.

Foster’s Australia has confirmed the talking figurine of cricketer David Boon was credited by Foster’s Australia for getting Victoria Bitter back on the radar of younger drinkers. More than a quarter of a million 10cm talking dolls were given away with slabs of VB.

But, as much as Boonie was a hit with beer drinkers, VB’s sales continue to decline. After volume rises in the January and February of 2006, VB’s share in June of the national full-strength beer market dropped 1.7 percentage points to 33.6 per cent on a like for like basis (ACNielsen).

The new Boony promotion had been a winner with the creative advertising community, picking up a Gold Promo Lions at the 2006 Cannes ad festival and narrowly missing out on a Titanium Lion after the jury’s decision to move the award away from integrated campaigns to standout work that redefined advertising.

This poster was one of many to complement the ‘Boonie VB’ promotion.



This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.

We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.

Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.

Additional information


A1, A2, A3


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