Carlton Malt Ale ‘The beer with more of everything’ Poster

$24.00 – $85.00

Before 1968 Carlton & United Breweries had a monopoly on beer served across the hotel bar in Victoria. That brand was Carlton Ale. With the entry of Courage Breweries a joint venture between local hoteliers, the British brewer Courage, Barclay & Simonds (it became Courage Ltd in 1970) and the British Tobacco Group put pressure on CUB to rethink their branding.

So Carlton Ale was rebranded as Carlton Draught and the beer across the bar was made available as packaged beer including a large 750 mL & 375mL steel can and bottle. Later on they brought out a half litre can. This reinvigoration to the brand inspired CUB to introduce new beers like Pilsener and Malt Ale.

Before it’s launch in May 1969 Leslie Jordan, marketing manager of CUB, said that Carlton Malt Ale would be more heady with a distintive taste. It was the third beer introduced by the company in that period and it retailed in 20oz. bottles at 35 cents a bottle. It was a maltier, heavier and 30% dearer than normal beers. 

SKU: BP0973 Categories: , , , , , , ,

Description

This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.

We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.

Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.

Additional information

Size

A1, A2, A3

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