Victoria Bitter RAW Poster

$24.00 – $85.00

Foster’s tested the water in the low-carb beer market with the launch of VB Raw- 4.5% ALC. The ambitious brand extension was available from August 31, 2009 and rolled out nationwide over the first two weeks of September. The VB spin-off is a dry, low-carbohydrate malt beer aimed at the 20- to 30-year-old consumer.  Even though there was an element of cannibalisation (which was inevitable with the launch of a brand extension) VB Raw was positioned against other low-carb beers and imported European beers.

VB Raw hoped to dilute the market share of brands such as Tooheys Extra Dry, Hahn Super Dry, Carlton Dry and Pure Blonde. Maud (agency) completed a successful launch of the brand naming, identity and art direction and implementation across all aspects of the brand including logo, packaging, photography and styleguides.

Two months into the launch, VB Raw was ‘’ahead of launch targets’’ said a spokesperson whatever those were? In reality the reaction to VB Raw was muted, and the beer was subsequently withdrawn from sale in late 2010.

SKU: BP0877 Categories: , , , , , , ,

Description

This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.

We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.

Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.

Additional information

Size

A1, A2, A3

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Related products