Fitzgerald & Perrins Castlemaine Prize Ale Poster


The Castlemaine Brewery, established by Edward Fitzgerald in 1858 in Castlemaine, was the foundation of the largest brewing empire in Australia during the latter half of the nineteenth century. Over time, substantial breweries were established at Sydney, Mel­bourne, Newcastle, Brisbane and Perth, and the name ‘Castlemaine’ is perpetuated in the brand name of the famous beverage, Castlemaine XXXX Bitter Ale.

There was much opportunity for business in Melbourne, and Edward and Nicholas Fitz­gerald, in partnership with James Perrins, opened a brewery in South Melbourne in 1871. They traded as Fitzgerald & Perrins, and after the first few weeks of operation weekly beer production was 30–40 hogsheads, increasing to 100 hogs­heads by the end of the first year.

The Castlemaine Brewery Co., Melbourne, Ltd was floated on 1 March 1885, with the shares selling quickly at a premium of 20 per cent. James Perrins was the first managing director, and the company prospered. A 20 per cent dividend was declared in 1888, and during that year another brewery was built immediately opposite the existing brewery. By January 1890 weekly output had reached 1400 hogsheads of beer, plus 6000 dozen bottles of ale and porter.

In 1907 the Castlemaine Brewery amalgamated with five others to form Carlton & United Breweries Pty Ltd. Brewing was discontinued, and the premises were later used as ordnance stores.


This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
pleasantly surprised.

We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.

Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.

Additional information


A1, A2, A3


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