Richmond Beer Tiger poster
$24.00 – $85.00
Many said that Grant Hay was foolhardy, that he didn’t recognise the risks when taking on Carlton & United Breweries, and they predicted his financial ruin. Hay brushed aside the warnings and went ahead regardless. He contacted Dr Leopold Nathan in Europe, and purchased the right to use, in Victoria, Nathan’s world-famous brewing system. Then followed the building and equipping of the Richmond Brewery, a strenuous and nerve-wracking effort that took almost two years, extending from 1927 to 1928.
With dogged determination and a lot of capital, Grant Hay finally began brewing Richmond Lager and Bitter Beer in 1928. Hay knew CUB had all of the pubs tied into Carlton Ale and he wouldn’t get a foothold there. So he came up with the idea of home delivery and with full page advertisements in all of the papers he started to sell home delivery. In its infancy, beer output was a meagre 88 dozen bottles per week. But the quality of the beer, and the fact that it had been produced free of any combine, commended the beverage to public taste. Within three years output of beer had grown to 1000 hogsheads per week, and Richmond beer couldn’t be produced fast enough.
The Richmond Brewery was a remarkable success. By 1930 shipments of Richmond Lager were eagerly consumed in Sydney and Brisbane. Exports to India followed, with the bottle labels of Richmond Pilsener, Lager Bitter and Stout showing an elephant’s head. Most of the product labels for the domestic market were illustrated with a tiger’s head.
This poster was produced at Rex advertising in Guilford Lane Melbourne by Henry Bayley and Ron Tuckerman. They were the first screen printers in Australia and started their business in the 1930s. All colours were hand cut using rubylith which is a masking film. A very tedious process.
This is a fantastic Australian brewery poster to compliment any wall. These prints
are highly collectable and a refreshing way to bring colour and verve onto any wall.
Our high quality art prints come professionally printed on art paper stock which
allows for a vivid image with exceptional colour vibrance and print quality. You will
not be disappointed with the quality and workmanship. We have an extensive
collection of brewery photographic and poster art and if you require something not
displayed on our site do not hesitate to contact us to see if we have it, you may be
We are adding new product and product types everyday. This piece comes in
multiple sizes for your convenience.
Shipping and Packing
Our products are delivered with a tissue wrap and rolled into a secured tube or
envelope (sandwiched between cardboard stiffeners to eliminate damage). Our
postage costs are for Australian customers only, for international sales please
contact us prior to purchase to arrange a quote for delivery. We ship via Australia
Post for all our art prints. Private courier can be arranged by request.
Only logged in customers who have purchased this product may leave a review.